SA’s biggest action sports athletes

take to the ramp

with Mountain Dew

mountain dew logo

mountain dew logo

SA’s biggest action sports athletes take to the ramp with Mountain Dew

The biggest names in South African action sports have taken to the ramp in Mountain Dew’s award winning Dew Tour Bootcamp, which kicked off on Monday, 17 February. This adrenaline-fuelled roadshow will visit major campuses across the country, offering students the chance to witness exciting performances by the country’s best in freestyle BMX and skateboarding.

 

CPUT_Bellville_-_1

CPUT_Bellville_-_1

Featuring top athletes including Adam Woolf, Colin Loudon and Martin Stoffberg, the Dew Tour Bootcamp boasts a freestyle skate park where street culture, big production and action sports collide, giving audiences the audacious show they deserve. An added highlight is the Bootcamp element, to which amateurs and enthusiasts are invited, for a training session with their favourite athletes.

Once again, each event includes a gaming zone. For those who like to keep their participation a little more virtual, SKATE 3, from the award-winning SKATE franchise, delivers all the rivalry of skateboarding. All this plus DJs, great give-aways, a chance to win a customized skateboard, and an endless supply of Mountain Dew, makes the Dew Tour Bootcamp a must-see event.

 

CPUT Cape Town 3

CPUT Cape Town 3

For more information, visit www.facebook.com/MountainDewSA or follow @Mountain_DewSA #DotheDewSA

 

NOTES TO EDITOR:

Event Schedule

Date

Venue

17-Feb-14

Cape Peninsula University of Technology (Cape Town)

20-Feb-14

University of Cape Town

24-Feb-14

Cape Peninsula University of Technology (Bellville)

27-Feb-14

University of Stellenbosch

07-Mar-14

University of KwaZulu Natal

14-Mar-14

University of Johannesburg (Kingsway)

 

 

UCT - 2

UCT – 2

Athlete line-up

BMX

Skate

Colin Loudon

Adam Woolf

Stuart Loudon

Martin Stoffberg

Malcolm Peters

Alan Marola

David Rigby

Khule Ngubane

Darren Oatley

Ant De Mendonca

 

Dew Tour Bootcamp: A 2013 Student Village Makoya Youth Awards winner

  • Last year’s edition of Dew Tour Bootcamp took top spot in the OMG! Category at the Student Village Makoya Youth Awards. This specific category was “designed to highlight a brand’s ability to make an impression and be provocative” and student voters felt that Mountain Dew did exactly that. For more info, click here

/ENDS

For additional information contact

Gugu Sithole

PR Manager

E: gugu@stretchexp.com

T: 021 447-0891

M: 082 663 6193

 

PUBLISHED BY DK EXPRESSIONS