Cadbury Lunch Bar Rewards Bree Taxi Rank with Much Much More!
Earlier this year, the brand introduced its new logo and packaging to the nation. To support this exciting change in design, Lunch Bar ran a wrapper collection campaign with the Alex, Randburg, Bara and Bree Taxi ranks.
This activation encouraged commuters from each of these taxi ranks to take part in a loyalty program by collecting Lunch Bar wrappers in order to stand the chance to win instant prizes and the ultimate grand prize of a business starter kit worth over R200 000. This prize was awarded to Gladys Maluleke, who received a bakkie, smartphone, laptop, printer, airtime, shopping vouchers and much much more.
In a competition between the ranks, Bree Taxi rank collected the most wrappers during the campaign period and was awarded a rank refurbishment worth R100 000 which included shop signage, a newly renovated canteen area as well as various other supplies to assist the surrounding shop owners.
During the campaign, Cadbury Lunch Bar also partnered with various talented young entrepreneurs. One such entrepreneur, Thamba Tabvuma from Republic of Recycle, was tasked with upcycling the wrappers collected throughout the campaign to create a range of Lunch Bar branded parasol umbrellas which have also been donated to Bree Taxi Rank.
“The Cadbury Lunch Bar team is excited to give back to the Bree Taxi Rank” says Grant van Niekerk, Mondelez SA Category Lead for Chocolate. “We hope that the shop vendors and Bree commuters will benefit from this refurbishment and we thank them for their enthusiasm and support throughout the campaign.”
For more information on Lunch Bar’s new look, promotions and competitions follow us on www.facebook.com/LunchBarSA #Oviaas
Issued on behalf of Mondelēz South Africa by:
PR Senior Account Manager
Tel: (011) 463 2297 or 082 426 1018
About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with pro forma 2014 revenue of more than $30 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum and Tang powdered beverages. Mondelez International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.
About Mondelez South Africa
Mondelez South Africa is the largest confectionery business in South Africa, enjoying market leadership in the chocolate, chewing gum and bubble-gum categories. The company’s portfolio includes some of the largest snacking brands in the world, such as Cadbury Dairy Milk, Halls, Oreo and Stimorol gum. In addition, Mondelez SA is the custodian of iconic and well-loved local brands such as Chappies bubble gum, Chomp, Lunch Bar and Dentyne chewing gum. The company has a presence in a number of countries in Southern, Central and Eastern Africa where it invests in growing these markets.
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