LYLE & SCOTT’s
South Africa celebrates Lyle & Scott’s 140th Anniversary
with the launch of The 140 Series
To commemorate 140 years of Scottish heritage, artists, fans of the brand, and fashion enthusiasts have all been commissioned by Lyle & Scott to create an original masterpiece for The 140 Series.
Each creative taking part is invited to submit one artwork that represents their chosen year between 1874 and 2014. The 140 pieces of artwork will then be used to construct a timeline that represents Lyle & Scott’s success and tireless innovation since 1874.
Once all entries have been submitted, the 140 artworks will be available to view on the South Africa Lyle & Scott website www.lyleandscott.co.za, with viewers given the option to bid for the artwork of their choice. The live auction will commence on the 10th of September, inviting everyone to participate in celebrating this milestone with Lyle & Scott. The 140 masterpieces will take pride of place in a gallery for everyone to see. The proud new owners of the artworks will finally take their piece of history home.
The artists will receive full profit from their artwork; in addition to this the pieces of artwork that fetch the three highest bids will receive: R5000, R3000, and R2000, respectively.
To support this creative series, the advertising agency DDB will also offer two six month paid internships to student participants.
Follow the campaign on Twitter at @LyleandScott_SA or on Facebook at /LyleandScott
The 140 Collection by Lyle & Scott:
The 140 capsule collection launches this summer to celebrate Lyle & Scott’s anniversary and Scottish heritage. The collection sees Lyle & Scott delving into the roots of the brand to create a premium line of argyle knitwear and classic polos. The range will be distinguished by the original ‘L&S Ltd’ logo branding on the left chest, the famous eagle motif on the arm, as well as a label carrying the Royal Warrant marking the quality, craftsmanship and superiority of Lyle & Scott products.
What’s in it for students?
You’ll be paid R200 for your submission, and any profit made on top of that at the auction will be paid to you as well. R 5000 goes the artwork that fetches the highest bid, R 3000 for second place and R 2000 for third place.
But wait, there’s more:
DDB South Africa offers two six-month creative internships to the two artists of their choice.
So, there you have it. This is an opportunity to kick start your career in the advertising and design industry. And you’ll get paid even before your first day of work.
Here’s what you need to know:
You’ve got the talent, the drive, the ambition and surely you have the time to create your masterpiece for the 140 Collection.
The 140 Collection celebrates 140 years of Lyle & Scott. To mark this occasion, Lyle & Scott is launching the exclusive 140 range as a part of their Summer 2014 collection.
The 140 Series is a project that embodies co-creation and it’s your time to shine.
Each year since 1874 has seen an event, and invention and individuals who have shaped the world as we know it today. Lyle & Scott has lived through it all, and through The 140 Series will own these moments in time.
Visit lyleandscott.co.za, select the year you would like to illustrate – for your convenience, we’ve done the research already. See which one draws you, reserve it and start creating your masterpiece in your favourite medium. Once you’ve submitted your artwork, you’ll be paid R200.
Next is the online auction. Once all the artworks have been uploaded to the Lyle & Scott website the bidding will start. The reserve price on each piece is R200, and any profit made on top of that will be paid to you, the artist.
When the bidding is complete, all the artists and buyers will be invited to The 140 Series Gala Event in September.
31 July Campaign goes Live – Reserve your year!
1 September Completed artworks back to organisers
10 September Online bidding commences
6 October Bidding closes – payments finalised
9 October Gala Gallery Event
About Lyle & Scott:
In 1874 William Lyle and Walter Scott founded a knitwear company in Hawick, a small town in the Scottish Borders. The brand quickly progressed into the realms of fashion, applying its accomplished woollen skills to knitted outerwear. In 1975, Lyle & Scott was offered the ultimate reward for its emphasis on quality, expertise and craftsmanship when it was appointed the Royal Warrant by HRH, The Duke of Edinburgh. Drawing on our 140-year knitwear heritage and from archives that include designs by Christian Dior and Michael Kors, Lyle & Scott still holds the Royal Warrant today and maintains its reputation for beautifully crafted, Scottish knitwear.
DDB South Africa is one of 250 offices around the world. We go all out to create truly populist work and strive to keep the strategic foundation squarely in mind. We believe that our successful track record is due to our experience, talent, commitment and overall fun attitude towards life and work. We see our agency as a place where culture, creativity and technology converge, to the extent that we can take any idea into any channel required.
Content published by DK Expressions®
Content published by