SONAR CAPE TOWN
ELECTRONIC MUSIC EXPERIENCE
An incredible lineup of seven international and 18 local artists
over three days
Presented by Olmeca Tequila
Undoubtedly the highlight was iconic UK duo Pet Shop Boys, who performed at both A Taste of Sónar in Johannesburg on 12 December and Sónar Cape Town Opening Night on 15 December. This was Pet Shop Boys’ first time playing in Africa and they proved why they have sold over 50-million records worldwide, achieved 12 top 10 studio albums, forty top 20 singles and four number one records. They thrilled the crowds with their phenomenal ‘Electric’ world-tour show, employing innovative stage production and set design, dazzling lights and lasers, intricate choreography and elaborate costumes. The crowds sang along to unforgettable classics like ‘Go West’, while dancing to newer hits like ‘Vocal’ from the band’s ‘Electric’ album.
Proving South African talent is as good as the best, 18 of the country’s most impressive electronic music acts performed, including
Sonar’s ethos is to explore the sonic spectrum and for many Sonar Cape Town opened up a new world of electronic music: whether pop-synth, electronic rap, trap, synth funk, hip hop, kwaito or dubstep, the lineup offered a musical journey for every taste.
Replicating the global Sónar formula, Sónar Cape Town also hosted Sónar+D, the day-time component of the festival, which held a series of talks and workshops on music, business and technology, and showcased new and future industry trends. Topics included the growth of Cape Town’s electronic music scene, and “Taking Electronic Music Live – Creating dynamic live performances”, with speakers ranging from Sibot & Toyota and The Bloody Beetroots to Uner and Felix Laband.
Growing Sónar locally
The aim for Sónar in South Africa is long-term: Seed Experiences and Olmeca Tequila are laying the foundations to grow Sónar into an institution in South Africa — to build and grow the brand and what makes it so successful around the world, within a local context.
Partnering with the best
The best events have the best partners, so it was a natural fit to have Olmeca Tequila as presenting partner, as the brand consistently promotes and supports electronic music in South Africa and is committed to what Sonar stands for.
Sónar Cape Town and Seed Experiences would also like to thank:
See Pet Shop Boys live in Durban
If you missed Pet Shop Boys in Johannesburg and Cape Town, then get to Durban for their standalone show on 19 December.
Tickets online at Webtickets: http://www.webtickets.co.za/event.aspx?itemid=830423105
Social Platforms – Official pages, Fanpages and Sites :
ISSUED BY ONE-EYED JACK ON BEHALF OF SEED EXPERIENCES.
FOR MORE INFORMATION CONTACT NATASHA GOOSEN
Sónar is the International Festival of Advanced Music and New Media Art taking place in Barcelona during three days every June. Created in 1994, Sónar is a pioneering festival with a unique format and content. Its first class reputation as a leading reference for international festivals, by virtue of a carefully balanced cultural offering, combines a playful nature, the avant-garde, and experimentation with electronic dance music’s newest trends.
Since 2002 Sónar has organised more than 50 events in many different parts of the world. Upcoming cities that form part of the global tour include Cape Town, Johannesburg, Stockholm, Copenhagen, Reykjavik, México, Bogotá and Santiago de Chile.
About Seed Experiences
Seed Experiences is renowned for delivering world-class events to their fans, including:
Past events include the:
About Olmeca Tequila
Olmeca Tequila is a high-quality tequila, created in the Los Altos region of Jalisco, Mexico, known for producing the best blue agave plants. Olmeca Tequila is created with quality, not efficiency in mind, so the blue agave plants are slow-cooked in a brick oven to release the plant’s finest flavours. The juice from the fruit is then derived, in part, using a 500-year-old production technique before being distilled.
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