Introducing the latest Trend Edition from Essence Cosmetics – The Valentine – Who Cares edition!

Essence Cosmetics has always been one of my favourite local brands – especially when it comes to affordability and accessibility! Please see below the latest press lease for their latest Trend Edition.

essence trend edition “valentine – who cares?”


Always together: BFFs! The new essence trend edition “valentine – who cares?” is welcoming a different kind of Valentine’s Day from mid January to March 2016. Wild, rebellious and casual, we’re breaking with old traditions and dedicating the day of love to best friends. This means: lots of fun and action for two! Edgy products in intensive colors like red, blue and black as well as metallic beige and khaki tones for strong styles. The favorites: the false lashes in two versions and the click & go nails with a stiletto design.

The face & body tattoo stamp with an infinity symbol creates a trendy BFF tattoo and the limited, fruity-sweet scent underlines the rebel queen slumbering within every girl.

Sisters before misters… with essence!

essence valentine – who cares? – smokey eyeshadow stick Smooth looks. The retractable cream eyeshadow pen is easy to apply and blend. For expressive smokey eyes in metallic beige or shimmering khaki. Available in 01 love is in the air – don’t breathe! and 02 l.o.v.e.  blah blah blah. Around R47.95.

I am so getting my hands on both of these as soon as I can! Khaki and Beige are so different to the usual shades of eyeshadows that you usually find – and they are fab colours for changing hazel eyes into a blazing green.


essence valentine – who cares? – smokey cream kajal

No limits. The creamy, easy-to-blend eyeliner with a tapered mine ensures exciting smokey eyes looks in intensive black. Thanks to the conic shape of the tip, there’s no need for a sharpener. Available in 01 sisters before misters. Around R38.95*


essence valentine – who cares? – false lashes

Lashes in love! The false lashes in two unique versions – volume lashes and a lashline that becomes thicker at the ends – guarantee a dramatic, sultry look. Available in 01 good girls go to heaven… and 02 …bad girls go everywhere. Around R57.95*

As an obsessive of lashes, I don’t know what else to say except HELL YES.


essence valentine – who cares? – liquid lipstick

Rockin ́ red. The liquid lipstick unites the coverage of a lipstick with the mirror shine of a gloss. In light and dark red for the ultimate wow-lips. Available in 01 crew love is true love and 02 i ́m not into roses. Around R47.95*

When it comes to Valentines Day, my worst thing would be that I am not super into red lips. However, my heart skipped a couple of beats when I saw this burgundy shade called ‘I’m Not Into Roses’!


i?m not into roses

i?m not into roses

essence valentine – who cares? – translucent fixing powder

Heart-to-heart. The compact powder with a soft, transparent texture sets make-up in place and mattifies the complexion. With interlocking hearts and stars on the surface of the texture. Available in 01 guys allowed, NOT!. Around R57.95*

Apart from the above liquid lipstick, this is the product from the range that got me most excited. Mainly because the essence mattifying powfer is one of my favourite products to use on a daily basis. Lately I have been super into translucent powders though so that makes this even better.


essence valentine – who cares? – nail polish

Nail crew! The four nail polishes – khaki and red with a semi-matt latex finish as well as blue and beige with metallic results – offer a combination of colors and effects that turn nails into eye-catchers. Available in 01 l.o.v.e. blah blah blah, 02 talk to the hand!, 03 crew love is true love and 04 love is in the air – don ́t breathe!. Around R34.95*

I am not a nail person. My nails are stubby and horrid and I can only ever wear false nails! So I won’t be buying these polishes even though I adore that they have some an awesome effect. I would love to see them in person on someone!

essence valentine – who cares? – click & go nails

High-heels for nails. Make a true statement with the cool, almond- shaped tips of the click & go nails in a stiletto design with black on top and red below. Simply select the desired size of the self-adhesive artificial nails and cause a sensation at the next party! Available in 01 fly off cupid!. Around R57.95* 

As I said above, I am not a nail person. I could totally rock these babies to it looks like I actually have lady nails hiding away!


essence valentine – who cares? – face & body tattoo stamp

To infinity and beyond! All girls and their BFFs can design matching tattoos with the face & body tattoo stamp. Unlike the friendship, the stamped tattoo will only last a little while. Available in 01 sisters before misters. Around R38.95*


essence valentine – who cares? – like a rebel queen fragrance

Wild thing. Fruity-sweet, fresh and cheeky, this fragrance is sure to awaken the rebel queen in all beauties and is reminiscent of fun times with your best friend. The sparkling top note contains tangerine, candy apple and pear, which unite with plum and roasted almonds in the middle note to give the scent a sweet touch. The base note with sandalwood, musk and licorice is as deep as a long friendship. Available in 10 ml. Around R57.95*

I am more of a wearer of high end fragrances but when I read that this contains pear, fruity-sweet scents, candy apple and licorice I fell in love. I am SO going to pop into store and have a spritz (or ten!)

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** essence “valentine – who cares?” will be available in stores from mid January to

March 2016** Prices are approximates**

Thanks for reading!

Rayne XX


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