Effective date: 5 September 2026
Last updated: 5 September 2026
DK Expressions respects your privacy and is committed to processing personal information lawfully, transparently and securely. This Privacy Policy explains how we collect, use, store, share and protect personal information when you visit dkexpressions.co.za, contact us, submit a project brief, leave a comment, subscribe to communications, enter a competition or giveaway, or otherwise interact with DK Expressions.
This policy is intended to support compliance with the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable data-protection laws.
1. Who is responsible for your information?
DK Expressions is the responsible party for the personal information described in this policy.
Privacy contact: DK Expressions
Email: dale@dkexpressions.co.za
Telephone and WhatsApp: +27 72 246 0451
Address: #3 Silvamonte Village, 17 Swemmer Road, Glenhazel, Johannesburg, 2192, South Africa
2. Personal information we may collect
Depending on how you interact with us, we may collect:
- Identity and contact information: your name, email address, telephone number, company or brand name and social-media details.
- Project and commercial information: the service you need, project timing, budget range, objectives, location, campaign brief, referral source and related correspondence.
- Competition and giveaway information: entry details, contact information, answers, eligibility information and information needed to verify or deliver a prize.
- Comments and submissions: information entered in a comment form, submission form or other interactive area, together with associated metadata.
- Technical and usage information: IP address, browser type, device information, operating system, referring pages, pages viewed, dates and times of visits, cookie identifiers and similar diagnostic or analytics data.
- Account information: profile information supplied by registered users, contributors or administrators, where website accounts are available.
- Media and content: photographs, videos, documents or other material that you choose to submit or upload.
Please do not send unnecessary sensitive or special personal information through our forms.
3. How we collect personal information
We collect information directly from you when you complete a form, enter a competition, leave a comment, subscribe, correspond with us or engage our services. We also collect limited technical information automatically through cookies, analytics, security tools, server logs and embedded third-party content. In appropriate cases, we may receive information from a client, campaign partner, event organiser, publicist, media agency, service provider or publicly available source.
4. Why we use personal information
We may process personal information to:
- respond to enquiries and project briefs;
- prepare proposals, quotations, agreements and campaign recommendations;
- deliver editorial, publishing, photography, marketing, event, advertising and brand-storytelling services;
- administer comments, submissions, competitions and giveaways;
- contact winners and coordinate prize verification or fulfilment;
- send newsletters or promotional communications where you have consented or where otherwise permitted by law;
- operate, secure, maintain and improve the website;
- measure readership, traffic, campaign performance and content engagement;
- detect fraud, abuse, spam and security threats;
- maintain business, financial and legal records; and
- comply with legal obligations or establish, exercise or defend legal rights.
5. Lawful grounds for processing
Where required, we process personal information on one or more lawful grounds, including your consent, steps taken at your request before entering into an agreement, performance of an agreement, compliance with a legal obligation, protection of a legitimate interest, or our legitimate business interests where these do not unjustifiably interfere with your rights.
You may withdraw consent at any time. Withdrawal does not affect processing that was lawful before the withdrawal.
6. Cookies and analytics
Our website may use essential, functional, analytics and security cookies or similar technologies. These may remember preferences, support website features, measure traffic, understand how visitors use the site and help prevent fraud or abuse.
We use analytics services, including Google Analytics, which may collect device, usage and approximate-location information. You can manage non-essential cookies through available consent controls and adjust cookie settings in your browser. Disabling some cookies may affect website functionality.
7. Spam protection and reCAPTCHA
Forms and other interactive features may use Google reCAPTCHA or similar anti-spam technology. These services may process technical information such as your IP address, device and browser signals to determine whether an interaction is legitimate. Use of Google reCAPTCHA is also subject to Google’s Privacy Policy and Google’s Terms of Service.
8. Comments, public submissions and Gravatar
When you leave a comment, we may collect the information shown in the comment form, your IP address and browser user-agent information for moderation and spam detection. Approved comments, display names and profile images may be visible publicly.
An anonymised string created from your email address may be sent to the Gravatar service to determine whether you use it. Gravatar is operated under the Automattic Privacy Policy.
We may moderate, edit or remove comments that are unlawful, abusive, discriminatory, defamatory, threatening, infringing, misleading, off-topic, promotional, malicious or reasonably suspected to be spam.
9. Competitions and giveaways
When you enter a competition or giveaway, we use the information provided to administer the promotion, verify eligibility, prevent duplicate or fraudulent entries, contact winners and arrange prize fulfilment. Promotion-specific rules will govern each competition and should be read together with this policy.
Where a sponsor, promoter, fulfilment partner or event organiser needs personal information to verify a winner or deliver a prize, we will share only the information reasonably required and will identify or describe that sharing in the applicable competition terms or entry notice.
Entering a competition does not automatically subscribe you to every marketing communication. Where marketing consent is requested, it will be handled separately or made clear at the point of collection, and you may unsubscribe at any time.
10. Embedded content and external links
Articles and pages may include embedded videos, images, social-media posts, maps, ticketing links or other third-party content. Embedded content may behave as though you visited the third party’s website directly. Those providers may collect information, use cookies and monitor your interaction according to their own privacy policies. DK Expressions is not responsible for the privacy practices of external websites.
11. When we share personal information
DK Expressions does not sell personal information. We may share limited personal information with trusted operators and service providers where reasonably necessary, including website hosting, cloud storage, email, analytics, security, spam prevention, professional advisers and campaign or prize-fulfilment partners.
We may also disclose information where required by law, court order or a lawful request from a regulator or public authority, or where necessary to protect rights, safety, property or the integrity of our services.
Service providers are expected to process personal information only for authorised purposes and to apply appropriate confidentiality and security safeguards.
12. Cross-border processing
Some technology and service providers may process information outside South Africa. Where personal information is transferred across borders, we take reasonable steps to ensure that the transfer is permitted under POPIA and that the recipient is subject to an adequate level of protection, appropriate contractual safeguards or another lawful transfer mechanism.
13. How long we retain information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, contractual, accounting, security and dispute-resolution requirements.
- Enquiry and project information is retained for as long as needed to respond, manage the relationship and keep appropriate business records.
- Competition information is retained for the period needed to administer the promotion, verify outcomes and meet legal or audit requirements.
- Approved comments and related metadata may be retained to preserve discussion history and assist moderation.
- Registered-user information is retained while the account exists, subject to legal and administrative requirements.
- Analytics and security data is retained according to the relevant platform settings and operational needs.
Information may be deleted, anonymised or securely archived when it is no longer required.
14. Information security
We use reasonable technical and organisational safeguards designed to protect personal information against loss, misuse, unauthorised access, alteration or disclosure. These may include access controls, encryption in transit, website security monitoring, spam protection, backups and restricted administrative access.
No internet transmission or storage system is completely secure. If a security compromise involving personal information occurs, we will investigate and notify the Information Regulator and affected data subjects where required by POPIA.
15. Your privacy rights
Subject to POPIA and applicable limitations, you may ask us to:
- confirm whether we hold personal information about you;
- provide access to your personal information;
- correct or update inaccurate or incomplete information;
- delete or destroy information that we are no longer authorised to retain;
- object to certain processing;
- withdraw consent where processing is based on consent; or
- stop direct-marketing communications.
We may need to verify your identity before completing a request. We may also retain information where required by law or where a lawful exemption applies.
To exercise a privacy right, contact us using the details in section 1. You may also lodge a complaint with South Africa’s Information Regulator.
16. Direct marketing
We will send electronic marketing communications only with consent or as otherwise permitted by law. Every eligible marketing message will provide a reasonable way to opt out. You can also request removal from a marketing list by contacting us. Service, project, competition-administration and transactional messages may still be sent where necessary and lawful.
17. Children’s personal information
Our services are not designed to knowingly collect personal information from children without the consent or involvement of a competent person where required by law. Competition age restrictions and guardian-consent requirements will be stated in the relevant promotion rules. If you believe a child has provided personal information unlawfully, please contact us so that we can investigate and take appropriate action.
18. Media uploads
If you upload photographs or other media, remove embedded location information such as EXIF GPS data unless it is genuinely required and you have authority to share it. Website visitors may be able to download publicly displayed media and extract embedded metadata.
19. Changes to this policy
We may update this Privacy Policy when our services, technology or legal obligations change. The latest version will be published on this page with a revised effective date. Material changes may also be communicated through an appropriate website notice or direct communication where required.
20. Related terms
This Privacy Policy deals only with personal information. Website-use rules, intellectual-property provisions, editorial and commercial terms, advertising disclosures, competition rules and service conditions belong in our Terms of Use or in a specific written agreement, campaign brief or competition notice.